Role
Creative Designer
2 Years
Duration
Branding, Marketing, and Design
Team
By Choice
Creative Designer
Fruitoholic is a credible, unified fresh fruit brand based in Hyderabad. The main objective of Fruitoholic is not only to offer fruits but also to spread the fruit culture across India.
My journey with Fruitoholic started as a creative design intern in 2020. Being a part of an organization whose aim was not only to provide organic fruits to people across India but also to spread the fruit culture, working with Fruitoholic felt like a roller coaster ride.
Logo & Tagline
Fruitoholic’s Identity consists of a logo and a tagline. The logo mark itself is available when it is used with intention as a visual focus. The tagline may be used in conjunction with a logo mark on it. The logo has been designed with the intention of being strong enough to communicate the unusual brand identity of Fruitoholic. This is the main logo used across the primary brand applications. The trademarks help the audience easily identify Fruitoholic's storefront, products, web presence, ads, and other materials that enhance the professionalism of the brand.
The logo is inspired by the handwritten font. It is a combination of classiness and playfulness. Hence, the fruit colors have been used to enhance the brand's vision. The colors symbolize fitness, freshness, and proximity to nature. Strongly resonates with traits like individualism, originality, freedom (for oneself), ambition, saying no to preaching, and clear-thinking.
The AHA moments
Exciting fruit innovations
Widest range of fruits. 365 recipes to fit your lifestyle. Delivered in the most convenient way!
Unparalleled food safety
Live streaming of kitchen from where the recipes come, demonstrates the highest food safety standards.
Ultra Customization
Customers can buy 6 bananas in a way that 2 are ready to eat the same day and the other two pairs will get ready on the subsequent two days.
Zero waste company Zero land-fills
All the waste is organically composted, which goes back to farms. Packaging: Recyclable, reusable, or recyclable
Core Customers
Brand Strategy
Millennials and GenZ
Content-driven and a coherent approach
Brand Play
Specialist fruit brand Focused, yet expansive
Campaigns
Fruit Of The Week
Fruitoholic wants to challenge their customers to try out different fruits every week. Sharing the unknown facts of different fruits and letting people know about it is the main motive of this campaign.
And a Fruitoholic
And a Fruitoholic mainly focuses on people who have a healthy lifestyle and are Fruitoholics. People who have a healthy and well maintained Lifestyle are people who are happy in every way. Fruitoholic want their customers to be healthy and don't want to set any boundaries.
Aint a Fruitoholic
The Ain’t a Fruitoholic campaign focuses on people who are more inclined towards a carefree attitude towards their health. Fruitoholic is setting a precedent by wanting to portray people who are not fruitoholics.
Social Existence of
Showing the exact product creatively is what the Instagram strategy was! Focusing more on the content of the posts than delivering the message to buy the fruit juices or smoothies. Fruitoholic approaches their customers in a very playful and friendly manner. They know what their customers want. Trying to relate it to ongoing activities around the world is one of the keys to their social media strategy.
If you feel like having fresh fruit, check out Fruitoholic's Instagram!
Fruitoholic's brand strategy is content-driven; it wants the customer to understand and relate to all the designs.